Lead in Lipstick? Canada Fights Back With Facts

Last year, a cartoon-film about 'toxins in cosmetics' went viral and caused mass uncertainty. The film by the Campaign for Safe Cosmetics succeeded in making many people afraid of using personal care products such as soaps, baby products, cosmetics, make-up and more. It was a real cleverly crafted bit of marketing that certainly achieved what the makers set out to do: cause fear, doubt, and uncertainty.

Now the Canadian Cosmetics, Toiletry and Fragrance Association have responded with their own film entitled The Safety/Risk Equation. Echoing the styling of the original, the Canadian reply addresses the half-truths and misinformation circulated by the Campaign for Safe Cosmetics with facts.

My review: informative and entertaining. A must-see for seekers of facts about the safety of cosmetics ingredients. Go Canada!

See The Safety/Risk Equation here